Nina Shoes - 17th and Park

Go Go Nina Gadget

Check the weather. Send emails. Buy shoes.

With the new Nina Shoes iPhone app, you can do all three without even leaving your bed. (Well, we can at least help with the shoes part...)

Find a perfect party dress and search for the perfect pump to pair with it right then and there. Show friends the shoe you designed yourself with our exclusive DYO feature. Or just stare at shoe pictures to remind yourself that life is good, even if riding the subway in summer isn't.

Check it out.

It's simple, fast, convenient, and fun!

Happy Shopping!

Think With Your Feet Challenge

Free cookies and free shoes.

Would that get you to stop and pay attention? You're not alone.

The Nina Shoes marketing team took to the streets Monday to hold its first-ever Think With Your Feet Challenge in Union Square. We matched three pairs of our shoes with three higher-priced competitors, covered the labels, then asked ladies walking by to answer a few questions.

We entered you to win free shoes if you participated. We gave away the cookies just to be nice. :)

Here are some lovely photos! (Courtesy of Kitty Bradshaw.)

The Nina Shoes Street Team: Krystina, Matthew and Lindsey.

So how did Nina Shoes do in this blind taste test against Kate Spade, Badgley Mischka and Stuart Weitzman? Here are the results.

Matchup #1: Nina Shoes Culver vs. Kate Spade Evie

Nina Shoes Culver (top) vs. Kate Spade Evie

Comfort (Scale: 1 - Very Uncomfortable, 5 - Very Comfortable):

• Kate Spade - 4.2

• Nina Shoes - 3.5

Aesthetic ("Which shoe do you prefer on looks alone?"):

• Kate Spade - 36%

• Nina Shoes - 36%

• 'It's a tie' - 27%

Most Expensive ("Which shoe do you think costs more?"):

• Kate Spade - 45%

• Nina Shoes - 45%

• 'It's a tie' - 9%

Actual Cost:

• Kate Spade Evie = $295

• Nina Shoes Culver = $80

Matchup #2: Nina Shoes Electra vs. Badgley Mischka Calton

Nina Shoes Electra (top) vs. Badgley Mischka Calton

Comfort (Scale: 1 - Very Uncomfortable, 5 - Very Comfortable):

• Badgley Mischka - 1.7

• Nina Shoes - 4.0

Aesthetic ("Which shoe do you prefer on looks alone?"):

• Badgley Mischka - 0%

• Nina Shoes - 66%

• 'It's a tie' - 33%

Most Expensive ("Which shoe do you think costs more?"):

• Badgley Mischka - 66%

• Nina Shoes - 33%

• 'It's a tie' - 0%

Actual Cost:

• Badgley Mischka Calton = $205

• Nina Shoes Electra = $93

Matchup #3: Nina Shoes Forbes vs. Stuart Weitzman Knotted

Nina Shoes Forbes (top) vs. Stuart Weitzman Knotted

Comfort (Scale: 1 - Very Uncomfortable, 5 - Very Comfortable):

• Stuart Weitzman - 2.6

• Nina Shoes - 4.7

Aesthetic ("Which shoe do you prefer on looks better?"):

• Stuart Weitzman - 60%

• Nina Shoes - 30%

• 'It's a tie' - 10%

Most Expensive ("Which shoe do you think costs more?"):

• Stuart Weitzman - 50%

• Nina Shoes - 30%

• 'It's a tie' - 20%

Actual Cost:

• Stuart Weitzman Knotted = $325

• Nina Shoes Electra = $79

Nina Shoes at Caribbean Fashion Week

Nina Shoes were all over Caribbean Fashion Week this summer in Kingston, Jamaica. At least seven designer collections showcased Nina Shoes on the runway - among them China Doll, David Andre, and Yolander J. Also, Grammy-nominated songwriter and recording artist Katia Cadet (above) rocked the Nina Cortney wedges on the red carpet.

Nina Gunna at China Doll

Nina Ulrica - coming soon to ninashoes.com - at China Doll

Nina Ulexa at David Andre

Nina Elga at Yolander J

The Truth About Social Media: Or, Why Kitty Bradshaw Is Super Awesome

A lot of people just don't get social media.

"Why would anybody care what I'm having for breakfast?"

"Why would I want to see a distant acquaintance's vacation photos?

"If I tweet at her, she tweets at him, and he tweets back to me...is that a love twiangle?"

Here at Nina Shoes, while we fully appreciate, value and invest our time and resources into social media, we're certainly still learning, too.

(That being said, we do know the correct answers are 1) No one does, so don't tweet that, 2) Then stop looking, weirdo, and 3) Yes, that's exactly what it is.)

Seriously, though, our suspicions of social media's power were confirmed in spades Tuesday night at Kitty Bradshaw's Two-Year Blogiversary held at the APART showroom in Manhattan.

Because it's not about tweeting in your pajamas (though, that is convenient). It's about meeting new people - people you would have otherwise never interacted with.

I spent a good hour making this display just right!

Fellow bloggers Precise (left) and Kitty (!)

Models Arie, Patrice and Christine rocked APART dresses and Nina shoes.

Here we are all having fun. (Can you guess who I am? Hint: The guy!)

Photos by Precise and Tramp, the awesome duo from Lady And A Tramp.

Like Mikelah Rose, who believes the Caribbean/Urban demographic is underrepresented and plans to dominate it. One look at her blog Style and Vibes, and you can tell she means it.

Or Candace Karu, who came all the way from Maine and still had plenty of energy to spare! Her blog Subject To Change is as personal as it enjoyable, funny as it honest.

Or Sherilyn Ferdinand, who easily has the coolest brand name/tagline combo I've seen in a while. RamenBerry - Our Key To Success: Ramen Noodles and a Blackberry. Love it.

Or Mikki Collier, whose blog name 'Obsessionista' must make every woman curse and say, "Why didn't I think of that?" Thing is, Mikki's got the crazy awesome content to back it up.

Then Kerry Yanique blogs about Champagne Dreams, while Patrice Williams blogs about Living Fly on a Dime.

There's Fit For Fashion and The Slim Diva. But there's also ShoesNBooze and FRSHpulp (yummy!).

There's KMP, Tineey and Busy Bee.

Of course, on this night though, there was no one without Kitty.

Thanks to Kitty for bringing so many wonderful people together and for allowing Nina Shoes to be a part of it. And thanks to everyone who swung by to say, 'Hi,' and chat shoes. I heard some really positive things about our new line (something we're all very excited about and proud of here), so that was really appreciated as well.

Most of the shoes on display were samples, so won't be available for a little bit. We will be putting them up for pre-order on our site soon, though. When they're live, I'll make sure to spread the word. And I'd love you help in spreading it even further.

Lastly, I just wanted to share something I learned. When online tweets, posts, comments and tags drive real-life offline interaction, social media suddenly makes sense. More than that, social media suddenly seems immensely powerful.

So thank you to my new friends. I look forward to collaborating in the future.

Just don't tell me what you're eating because, frankly, I don't care. :)

Alicia Keys And Ruby Veridiano Are Super!

Music, fashion and superheros. What's not to love?

Alicia Keys is launching a new site called IAmASuperwoman.com, and she's on the hunt for a head blogger. She's already whittled it down to the Final Three, who are now in an intense battle for this awesome position. We've already cast our vote!

Finalist Ruby Veridiano (left) with Alicia Keys (center) in London.

Meet Ruby Veridiano. A Brooklyn-by-way-of-Cali writer who fits the job description perfectly.

"I take risks in the brave pursuit of my dreams.... I am a Superwoman because even when the world breaks my heart, I am unafraid to love." - Ruby Veridiano

Despite the excitement of this London gala (where the three finalists met and interviewed personally with Alicia Keys), Ruby still took the time to take photos of her Nina Shoes on the red carpet. Now that's too sweet.

Make sure to check out Ruby's blog, and take the time to leave a comment to show your support. Any little bit could help her land her dream job!

Good luck, Ruby!

A Walk Down Memory Lane

While many women prepare to tie the knot this wedding season, it's also the peak prom season, where many of us were years ago.

And when you're a teenager, nothing could be a bigger deal than prom. (Enjoy it while you still can, ladies!)

I went around the office to jog people's memories to see what they remembered about their prom. The dancing, the boys, but more importantly, the shoes!

I'll start!

Lindsey, Nina's bride-to-be - Prom 2001: My prom shoe almost looked identical to the Nina Gamma. The only difference is my originals were gold, not silver. They also had a much taller wedge! I remember thinking they were a modern twist on Cinderella's slipper. Ahh, youth. :)

Hilary, Marketing Director - Prom 2000: Hilary said the Nina Gathi in silver most closely resembled her shoes on the big night. Funny story: Hilary had strep throat on prom night, so you can only imagine!

Patti, SVP of Marketing - Prom ?: Patti chose not to date herself, but she does remember her senior class as a bunch of rebels who had no interest in prom. They all spent prom night at the Filmore listening to one of their favorite bands. She said she still regrets it to this day! If she could do it all over again, though, she'd step out in the Nina Unilora in dark nickel.

Kristen, Amazing Intern - Prom 2006: This girl danced the night away at her prom in a shoe very similar to the Nina Tyna. Hers didn't come with a platform, but she wishes they had because it would have added height and comfort to her night.

Erin, Director of E-Commerce - Prom 1999: Apparently Erin was the bell of a few balls because she couldn't really remember what she wore after four proms! But if she were going to prom today, she'd definitely wear the Nina Gusta in black.

Lana, Assistant Designer for Nina Kids - Prom 1998: Her gold prom sandal closely resembled the Nina Fitz. Lana said, "I was going for the timeless Oscar look! I had an asymmetrical, slinky long dress in cream with a sweeping paisley print in coral and rust colors. I accessorized with the gold shoes, a gold handbag and even accents of gold and bronze in my makeup. I thought I was such the seductress that my official prom picture has me seducing the camera with my eyes, while my date had a nice big grin on his face!" Trust me, we're trying to get our hands on that picture as we speak!

What did your prom shoes look like? Are you going to prom soon? If not, what's your most fond memory associated with prom?

And don't forget to tell us what you're wearing or what you wore. That's obviously most important.

Aisledash Editor Erica Sigel on Nina's Wedding Shoes

Erica Sigel from AOL's Aisledash stopped by the Nina Showroom on 17th and Park to review our wedding collection.

Our favorite quote:

"Your wedding is one day. So you want to buy a shoe that's comfortable and easy to pair with your dress, and Nina Shoes are perfect for that."

Erica mentioned the Nina Papina, Critia and Quenna as some of her favorites (depending on your dress). She's got a good eye, as those are three of our top-selling styles!

Thanks Erica! Make sure to check out her wedding fashion insight on Aisledash.

M.I.S.S. Liz Baca Reviews Newest Nina Styles

Recently, we invited several journalists to stop by our 17th and Park showroom to see our upcoming styles.

Liz Baca is the co-founder and fashion editor at the online style magazine M.I.S.S. Check out her written review of the collection here.

As an organization, M.I.S.S. is a prolific producer of truly awesome and diverse video content. There are nearly 200 subscribers on the M.I.S.S. YouTube channel and more than 850,000 total views. They cover fashion, art, music and culture, so make sure to check it out.

Well, we put Busy Lady Baca in front of our camera and asked her for her candid opinions of the new Nina Shoes styles. Thankfully 1) she's a natural and 2) she liked our shoes!

Running With Heels Reviews Newest Nina Shoes Styles

We recently hosted Editor's Day here at Nina Shoes, when we invite journalists throughout the industry to come check out our upcoming styles.

After admitting she has the best job on the planet, Morgan from Running With Heels shared her thoughts on her favorite fall looks and even showed off two current Nina styles she liked as well.

Make sure to check out her blog here. Check out her thoughts below.

Have you bought into the clog trend? Are you a fan of jelly sandals? Is lace to racy for you? Leave your thoughts in the comments below!

Running With Heels Stops By The Showroom

We recently hosted Editor's Day here at Nina Shoes, when we invite journalists throughout the industry to come check out our upcoming styles.

Well, I decided to grab my Flip camera and turn the tables. For once, these seasoned reporters would experience what it's like to be grilled interviewed!

First up, Morgan from the truly awesome blog Running With Heels. (Seriously, have you heard a better name for a blog? Neither have we.)

Read below for the full transcript:

Matthew: You blog about fashion and shoes. Do you have the best job on the planet?

Morgan: Uh, yes. I hate to brag, but I think I do.

What do you love so much about shoes?

Shoes as an accessory are just so much fun. You can wear a new one everyday. You can switch them up.

I know a lot of girls say this, but no matter what - you gain 10 pounds, you lose 10 pounds - your shoes always fit. Which is so nice.

What do you think has been bloggers' influence on fashion over the last few years?

I think they've made it really accessible. I think it's really nice how traditional media is brining them in, kind of under their wing and opening up to them.

It speaks to the speed we all want to get information at. We can be somewhere and put something up the next day - like posting pictures of this great shoe preview. It just makes it really accessible.

Media used to be a one-way street. Talk about what it's like to be able to truly communicate with your readers nowadays.

You can really have a conversation with people. It's no longer like that one-way communication; it's back-and-forth. You can really find out what people think.

I think it's great for brands, too, because they can test things out with the people who are actually buying their shoes.